Maya Jama signs six-figure deal with huge beauty brand in ‘clever move’

Maya Jama has reportedly signed a six-figure deal with a huge beauty brand, which has been dubbed a “clever move”.
The presenter’s popularity has continued to soar over the past few years, and received a huge boost when she took over as host of Love Island in 2023.
While the 29-year-old has already secured major contracts with the likes of Rimmel London and Dolce & Gabbana, Maya has landed another huge endorsement deal.

According to The Sun, the Love Island host has signed up to become the next face of Beauty Works.
The hair extensions brand has collaborated with a number of famous faces in the past – including Molly-Mae Hague, Zara McDermott, and Millie Court.
A source said: “Everything Maya touches turns to gold and companies are fighting to work with her.
“She has signed a six-figure deal with Beauty Works to be the face of their hair extensions for the rest of this year.”

“It’s a clever move for Maya. She is very selective about who she works for and they have to make sense for her brand.
“She has her beauty deal with Rimmel and her fashion endorsement with Dolce & Gabbana, which have both banked her huge sums,” the insider continued.
“The campaign with Beauty Works is going to be announced soon and they think having Maya on board will help the sales of their hair extensions rocket.”