Sexual Abuse survivors slam Emily Atack for ‘tone-deaf’ campaign

Sexual Abuse survivors have slammed Emily Atack for her “tone-deaf” campaign.
The controversial slogan “I’m asking for it” was written across pictures of the Inbetweeners actress and plastered on billboards across London.
However, the provocative campaign has been branded a huge flop as victims of sexual abuse are feeling “triggered” by the ads.

The campaign is to change the laws on rape and sexual assault and to ” flip the narrative” on those reporting the crimes.
The creators of the petition said it was intentionally designed to “draw attention” so that consent is not saying No, but instead saying Yes.
Dr Charlotte Proudman, the founder of Right to Equality and Women in Law’s Advocate of the Year 2023, posted on X: “I’m so excited to unveil our new campaign, in partnership with creative agency CPB and Emily Atack.”

“I’m Asking For It: Let’s change the law to require a clear yes to sex.”
“Right to Equality is campaigning to update the UK’s law on consent to use an affirmative consent model. Sign the petition today!”
Ruby, a sexual abuse survivor who was left horrified after coming across the posters told Daily Mail: “It’s a horrible slogan.”

“It made me recoil, it threw me right back into the memory of my own assault and hearing my attacker justify it using those words.”
“I understand and support affirmative consent but that statement isn’t something that should be turned into a slogan.”
“Those words reopen deep wounds for victims, it’s not a cute moment like they thought it would be.”

“Those words are still used every day to justify sexual violence.”
“I absolutely want an apology, it’s very short sighted and clearly whoever polls their slogans didn’t do a good enough job.”
“Someone should have foreseen the more than justified backlash.”
“It’s f****ng rancid.”